One recipe, one voiceover (30 s, Indian English), 20 visual styles, each as a tall 9:16 Short and a wide 16:9 long-form screen. Every page is its own URL. Captions, ingredient highlights, step tracker and progress bar are driven by the audio word timings. Tap the play button on a page (browsers block sound until you interact). Drop a clip at assets/bg.mp4 to replace the blurred still.